Content & Social Media Specialist

Gainesville, VA 20155
Full-time
Salary: $0.00 /month


Role: Content & Social Media Specialist

Location: Gainesville, VA
Job description
We are looking for a talented Content & Social Media specialist to take responsibility of our marketing strategies and plans, including social media, blogs and lead generation. Our ideal candidate is a highly detailed oriented marketing professional, preferably with a writing and creative background. You should be able to develop engaging content to build our brand. Ultimately, you should be able to expand our company’s digital footprint and global brand.
Responsibilities

  • Design content marketing strategies and set short-term goals
  • Undertake content marketing initiatives to achieve business targets
  • Collaborate with design and writing teams to produce high quality content
  • Develop content/editorial & PR calendar and ensure deadlines are met
  • Deliver engaging content on a regular basis and inspire team members
  • Edit, proofread, and improve content
  • Optimize content considering SEO and Google Analytics
  • Analyze web traffic metrics & Analyzing data to determine whether social media campaigns have achieved objectives.
  • Running company social media advertising campaigns
  • Formulating high-quality novel written & visual content
  • Building brand awareness via social media, monitoring/responding to comments, & engaging relevant influencers

Requirements

  • Proven work experience as a Content marketing manager
  • Proficiency in MS Office and WordPress or other Content Management Software
  • Understanding of web publishing requirements
  • Editorial mindset with an ability to predict audience preferences
  • Hands on experience with SEO and web traffic metrics
  • Expertise in all social media platforms, including running of ads (LinkedIn, Facebook, Instagram, YouTube, Pinterest)
  • Project management skills and attention to detail
  • Excellent communication and writing skills in English
  • BS degree in Marketing, Journalism or relevant field
  • MBA a plus, but not a requirement

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