Content & Social Media Specialist

Gainesville, VA 20155
Salary: $0.00 /month

Role: Content & Social Media Specialist

Location: Gainesville, VA
Job description
We are looking for a talented Content & Social Media specialist to take responsibility of our marketing strategies and plans, including social media, blogs and lead generation. Our ideal candidate is a highly detailed oriented marketing professional, preferably with a writing and creative background. You should be able to develop engaging content to build our brand. Ultimately, you should be able to expand our company’s digital footprint and global brand.

  • Design content marketing strategies and set short-term goals
  • Undertake content marketing initiatives to achieve business targets
  • Collaborate with design and writing teams to produce high quality content
  • Develop content/editorial & PR calendar and ensure deadlines are met
  • Deliver engaging content on a regular basis and inspire team members
  • Edit, proofread, and improve content
  • Optimize content considering SEO and Google Analytics
  • Analyze web traffic metrics & Analyzing data to determine whether social media campaigns have achieved objectives.
  • Running company social media advertising campaigns
  • Formulating high-quality novel written & visual content
  • Building brand awareness via social media, monitoring/responding to comments, & engaging relevant influencers


  • Proven work experience as a Content marketing manager
  • Proficiency in MS Office and WordPress or other Content Management Software
  • Understanding of web publishing requirements
  • Editorial mindset with an ability to predict audience preferences
  • Hands on experience with SEO and web traffic metrics
  • Expertise in all social media platforms, including running of ads (LinkedIn, Facebook, Instagram, YouTube, Pinterest)
  • Project management skills and attention to detail
  • Excellent communication and writing skills in English
  • BS degree in Marketing, Journalism or relevant field
  • MBA a plus, but not a requirement

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